Walking on the commercial street, we often care about the beautiful goods displayed in the window, the preferential activities launched by the brand store, and the crowded crowd around. After shopping and leisure, few people will pay attention to the rhythm and beauty of the whole commercial street. Every commercial street will consider many factors before it is put into use. There seems to be no commercial space.

The first step to realize the maximization of the function of the commercial street

As an important part of the urban public space, commercial streets mainly provide people with walks, rest, social and party places, and enhance interpersonal communication and regional identity. To a certain extent, it represents the image and spirit of the city.

Unlike other landscapes, the commercial street landscape has a sense of rhythm and beauty in time and space. High quality landscape design helps to cultivate residents' consciousness of maintaining and caring about the city's capacity, promoting the economic prosperity of the urban community, reducing air and visual pollution, traffic noise, and making the building environment more humane, reducing vehicles, reducing the pressure on the environment and reducing accidents.


Second steps take into account the four elements

1. Suitable for a variety of people

Visitors' psychology is different in different age and time, and the evaluation of landscape is different. Because of different purposes, users also have different requirements for landscape. Walking in the commercial street, the visual environment and walking experience will make people feel tired. The lack of continuous landscape changes will make people panic. Therefore, in the commercial street design, avoid using too long straight line, especially in the landscape without change, easy to cause pedestrians fatigue. Therefore, landscape design should consider its adaptability, diversity and complexity.

2, color and visual perception

People have a very obvious psychological reaction to color. Red, yellow, green and white can attract people's attention, improve the ability of visual identification, and highlight the commercial atmosphere of commercial streets. In addition, green plants can relieve tension and flowers bring pleasant feelings. If commercial street has a good visual continuity, it should use the space's collection, transformation and infiltration to increase the level, interest and continuity of the landscape.

3, space form

Commercial street is generally linear belt space, and its length is much larger than width. When people walk in the street, they stop at the time of walking. Accordingly, commercial street can be divided into sports space and stagnant space. Sports space can be used for walks, games, marching or other collective activities; stagnant space can be used for reading, waiting, speaking, gathering, eating and drinking.

4. The scene of the art group

Group scenery is the organization of landscape elements and art. The different combinations of landscape elements in space are integrated into the whole and combine commercial street with natural beauty. A commercial street with special scenery or history can become an educational and commercial street with historical significance.


Third steps to adhere to the five principles

1, the principle of humanization

The people based commercial street has a positive spatial nature. It is generally regarded as a place for people to communicate, so the landscape design, the street scale, pavement and the street equipment should be human.

2, the principle of ecology

Ecological tendency is a mainstream in the twenty-first Century. Commercial street needs to pay attention to the creation of green environment. Through the importance of greening, we can effectively reduce noise and waste gas pollution.

3, the principle of utilization and protection

Many commercial streets are planned in streets with historical traditions. When designing commercial streets in these districts, we should pay attention to protecting the original style and not large-scale transformation.

4. Principle of identifiability

The recognizable environment enables people to enhance the depth of environmental experience and to give people a sense of security. Through commercial street space retractable, interface changes and logo embellishment to enhance identifiability.

5. The principle of visual continuity

The design of commercial street space should be smooth, continuous, predictable line and space from the perspective of walkers.


ATLAS major commercial landscape design project


Landscape transformation of Beijing Yintai Center


SOHO, Chaoyangmen, Beijing


Zhongguancun Life Science Park, Beijing


No. 1, Zhongguancun, Beijing


Beijing Tongzhou business park


New Olympic group of Langfang new Olympic group


Shanghai Qingpu Wanda Mao Exhibition Center


Suzhou film and television entertainment city


Xiamen Merchants International Cruise City